Fashion & eCommerce Photography London
Most of the fashion work that comes through the studio is for small and emerging brands — labels that need professional images to launch a collection, populate a Shopify store, or build a social presence, without the overhead of a large production budget.
Robbie has been shooting fashion and on-figure eCommerce photography for eight years from his Camberwell studio. The combined photographer and studio rate makes professional-quality work accessible at a stage of a brand’s life when that matters most. He has also assisted and lit a significant number of editorial fashion shoots in the studio, working alongside other photographers and creative directors as lighting and set designer.
On-Figure eCommerce Photography
The majority of the studio’s fashion work is on-figure eCommerce photography — garments on models shot for online retail. Clean backgrounds, consistent lighting, and a workflow that keeps a shoot moving efficiently across a full collection.
The approach is adapted to the platform and the brand. A Shopify store needs something different from an Etsy listing or a direct-to-consumer brand site — and a brand building a visual identity from scratch needs a consistent look that holds across the whole range.
Rhaika London, a Brazilian womenswear activewear brand, was one of the first commercial clients in the studio — a combination of clean studio eCommerce work and a location editorial shoot on the streets of South London.
Editorial & Lookbook Work
Alongside the eCommerce work, the studio has been used for editorial fashion shoots, creative collaborations, and lookbook photography. Some of these have been Robbie’s own projects — working with designers, stylists, and models to produce images for press and portfolio — others have been shoots where he has come on as lighting designer and set builder for another photographer’s production.
This kind of work requires a different approach to a packshot — more time in pre-production, a stronger visual concept, and a studio setup that can support a full creative team. The studio’s blackout environment and ground-floor access make it well suited to both.
- Lookbook & campaign imagery
- Location editorial shoots
- Designer & brand collaborations
- Press & portfolio work
- Lighting design for visiting productions
- Set builds & backdrop styling
- Full studio setup for creative teams
- Collaborative shoots with other photographers
Beauty, Bold Makeup & Creative Portraiture
Over the past few years, Robbie has shot around ten beauty editorial collaborations with MUA and photographer Carlos Eduardo Moura — working across dramatic studio setups, bold makeup concepts, and creative portrait work that sits at the edge of fashion photography.
The work varies significantly in style and mood — from high-contrast beauty closeups with graphic makeup to softer skin-focused studio portraits — but shares a consistent approach: precise lighting that serves the makeup artist’s work, and a clear visual concept agreed before anyone arrives on set.
This kind of shoot overlaps naturally with creative portrait photography. Musicians, artists, and performers who want strong makeup as part of their image — rather than as background detail — often find that a beauty editorial approach produces exactly what they’re after. It’s worth looking at the portrait portfolio alongside this work.
MUA building a portfolio? Model wanting test shots with a strong beauty direction? Brand looking for beauty campaign imagery? This is work we take on regularly — get in touch to discuss what’s involved.
Get In Touch
Omnitau
Omnitau is a sustainable activewear brand that has been one of the studio’s most consistent long-term clients — returning for eight or more shoots over several years, covering almost every format the studio offers.
The work has ranged from studio eCommerce shoots — on-figure garments on white and coloured backgrounds — to flat lay product photography, lookbook video production, and location editorial work shot around London. As the brand grew, the imagery kept pace: from early product launch content to more considered editorial campaigns.
It’s a good example of what a long-term relationship with a small brand looks like in practice. The early shoots were straightforward eCommerce — consistent, clean, functional. Later work became more considered as the brand developed its visual identity and needed imagery that could carry a campaign as well as populate a product page.
Working on a Collection?
Whether you need a full eCommerce shoot for a new collection, a few key editorial images, or something in between — tell us what you’re working on and we’ll talk through the best approach.
The Studio for Fashion Work
The studio is a fully equipped blackout space on the ground floor of a railway arch in Camberwell, SE5 — practical for loading in rails, racks, and large prop items. It’s a comfortable working environment for models and creative teams, with changing facilities and enough space to run a full production without feeling cramped.
Robbie has worked on fashion shoots in the studio both as photographer and as lighting and set designer — so he understands what a fashion production needs from a space, and how to set up efficiently for it. For brands who need a photographer as well as a studio, the combined rate removes one of the more significant costs from a shoot day.
- Blackout environment
- Professional strobe lighting
- Full modifier set
- Tethered shooting to iMac
- Sweep & paper roll backgrounds
- Ground floor + shutter access
- On-figure eCommerce shoots
- Flat lays & accessories
- Editorial & lookbook productions
- Beauty & MUA collaborations
- Full creative team productions
- Combined video & stills shoots
Need a studio without a photographer? The space is available to hire independently — ground floor, shutter access, full lighting rig, changing facilities. See the studio hire pages for availability and rates.
Studio Hire Info
The Process
Fashion shoots — especially eCommerce — benefit from planning. The more we know about your collection and how the images will be used, the more efficiently the day runs and the better the results.
Tell us about the collection — number of garments, looks, and how you plan to use the images. We’ll advise on model options, styling, and what’s realistic in a day. For beauty or editorial shoots, this is also when we discuss visual concept and creative direction.
Shot lists, mood boards, model confirmation, and logistics all agreed in advance. For eCommerce this is straightforward — for editorial and beauty work it’s where the shoot is really made. The more that’s locked in before shoot day, the smoother it runs.
Tethered shooting to iMac so you can review selects as we go. For eCommerce shoots the pace is efficient — working through a collection methodically with consistent lighting and backgrounds. For editorial and beauty work there’s more time to develop the light and the look as the session progresses.
Edited and retouched images delivered ready to upload — typically within a few days of the shoot. Files supplied in the formats you need for web, social, print, and advertising as required.
Get a Quote
Send us a few details about your project — collection size, shoot type, and where the images will be used — and we’ll come back with a clear recommendation and pricing. WhatsApp is quickest for a fast response; email works well for a detailed brief.
Arch Photo Studio
Arch 267, Urlwin St
Camberwell
London SE5 0NG
